Megan Doherty has a passion for sustainability and working on the environment and helping the environment. She always tries her best to make sure she pours into our environment and community. Megan works at Driving Sustainability Austin Circular Economy Program.
Here aresome interesting facts about Megan
Megan Doherty: I was born and raised in austenite, passionate about preserving and amplifying the environment and culture. The charm of this blooming beautiful city that we call home. She had a degree from UT Austin in geography and environment. And spent over a decade outside of Texas launching several entrepreneurial ventures from catering vegan food at big picture movie sets in Hollywood. To vending superfood shakes at large festivals. ultimately opening a cafe and bottle drink line in central Mexico.
Alexander Williams: This company is all about promoting sustainability by transforming.
Megan Doherty: Our traditional linear economy which takes the make and dispose economic model into something more thoughtful and createful and more regenerative.
What do you guys contribute to Austin TX?
Megan Doherty: Support these circular businesses, traditional, waste, rental businesses and to help businesses repair and refurbish to bring back up to market and sharing platforms.
What’s the key services provided by circular economy program businesses innovation and how they contribute to city?
Megan Doherty: Sustainability and economic goals. They have an event called circular showcase that is designed to establish circular businesses which is a threshold on any business that has a circular concept that currently makes more than 10,000 a yr and less than 250,000 a yr and whoever wins gets a 12,000 prize.
In the realm of small business management, one critical yet often overlooked aspect is succession planning. This process ensures the smooth transition of business ownership, safeguarding the enterprise’s future and legacy. In an episode of EGBI’s Podcast, hosted by David Fuentes of the Economic Growth Business Incubator (EGBI), Miranda Barcena, a financial advisor from Barcena Financial Group, delved into the intricacies of succession planning. This article synthesizes key points from the podcast, providing a comprehensive understanding of succession planning and its importance for small business owners.
Introduction to Succession Planning
Succession planning is the strategic process of preparing to transition business ownership from one party to another. This can involve passing the business to a family member, selling it to a third party, or even merging with another company. As Miranda Barcena explains, the goal is to transfer the business to the right person at the right time for the right amount of money. This ensures the continuity of the business and secures the financial future of the outgoing owner.
Importance of Succession Planning for Small Businesses
Small businesses form the backbone of the U.S. economy, with over 90% of all businesses falling into this category. However, less than a third of these businesses survive beyond ten years. One of the primary reasons for this high failure rate is the lack of proper succession planning. Small business owners are often caught up in daily operations, leaving little time to consider long-term strategies. Miranda points out that succession planning is essential not only for the business’s longevity but also for the owner’s retirement and overall financial health.
Common Challenges in Succession Planning
Starting Too Late
One of the most significant challenges small business owners face is starting the succession planning process too late. Many owners dream of selling their business for a substantial amount and retiring comfortably but underestimate the time and effort required to achieve this. Proper succession planning can take years, and starting early is crucial to effectively navigating unforeseen challenges.
Lack of Knowledge
Another common hurdle is the lack of knowledge about where to begin with succession planning. As Miranda mentions, many business owners are experts in their fields but not in financial planning or business valuations. This lack of knowledge often leads to procrastination, further complicating the planning process.
Understanding Business Value
A critical aspect of succession planning is accurately valuing the business. Many owners are unaware of the true value of their business, especially how it might change when they are no longer involved. Miranda provides an example of a surgeon whose business was valued at $3.2 million with him actively working but dropped to $800,000 without him. This stark difference underscores the importance of understanding and planning for business value changes over time. By starting early and working with advisors, the surgeon could have developed strategies to increase the business’s value independent of his presence, ensuring a better outcome for his retirement.
Steps in Succession Planning
Assessing the Business
The first step in succession planning is a thorough assessment of the business’s current state and future potential. This involves evaluating financial health, market position, and internal processes. Understanding these factors helps in making informed decisions about the future.
Identifying Successors
Identifying potential successors is a crucial part of the process. This could be a family member, an employee, or an external buyer. Each option has its own set of considerations, and the choice depends on the business’s specific circumstances and the owner’s preferences.
Developing a Transition Plan
A detailed transition plan outlines the steps needed to transfer ownership smoothly. This includes setting a timeline, defining roles and responsibilities, and ensuring that the successor is adequately prepared to take over. This plan should be flexible to accommodate unexpected changes.
Financial Planning
Financial planning is integral to succession planning. This includes valuing the business accurately, planning for taxes, and ensuring that the owner’s retirement needs are met.
Legal Considerations
Legal aspects of succession planning, such as contracts, estate planning, and regulatory compliance, must be addressed to avoid future disputes and ensure a smooth transition. To do this, engaging with legal professionals is advisable.
The Role of External Advisors
Small business owners often wear many hats and may not have the expertise to handle all aspects of succession planning. Engaging external advisors, such as financial planners, attorneys, and accountants, can provide the necessary support and expertise. In the podcast, Miranda emphasizes the importance of having a team of experts to guide business owners through the process, ensuring that all legal, financial, and strategic aspects are covered.
Conclusion
Succession planning is a critical component of small business management, often overlooked due to the daily pressures of running a business. However, as Miranda Barcena articulates, early and strategic planning can significantly impact the business’s future and the owner’s financial security. By understanding the process, recognizing common challenges, and engaging with external advisors, small business owners can ensure a smooth and successful transition, securing their business legacy for the future.
In the bustling world of business, the quest for more clients often consumes our attention because of the widespread myth that an increase in the number of clients is directly correlated to an increase in sales. However, oftentimes this myth remains exactly that: a myth. Business.com emphasizes this by explaining that it is often more expensive to acquire new customers (five to ten times the cost) than retaining old ones who are likely to spend 67% more on average.
Additionally, focusing solely on acquiring new clients serves a much bigger risk that most businesses realize. Studies have shown that the success rate of selling to new customers is 5-20% in comparison to a staggering 60-70% chance of selling to existing customers. These statistics highlight the growing need in the business community to focus more on current customers and increasing existing customer loyalty than acquiring new clients.
Cultivating Customer Happiness…
The key to retaining existing clients lies in keeping them happy and engaged. In an extremely competitive business world, businesses are required to go the extra mile to make their current clients feel valued and appreciated.
Below are listed some strategies businesses can harness to go this extra mile:
Personalized Attention:
Embrace direct marketing tactics such as handwritten notes accompanying your products. This helps showcase a personal touch that resonates with clients.
Highlight long-term clients on social media: make them feel special!
Utilize Upselling Opportunities:
Upselling opportunities are opportunities a business might have to sell more expensive items or add-ons to generate increased revenue. A business can utilize upselling as a sales technique by selling such items among loyal customers (who you have already established a positive relationship with).
Identify complementary offerings or upgraded versions that align with the needs and preferences of your existing clients.
Remember: Effective upselling not only boosts revenue but also adds value to the client relationship.
Exclusive Treatment for VIP clients:
Extend exclusive privileges to VIP clients, such as sneak peeks at upcoming product lines, priority access to products or services, and unexpected gifts delivered straight to their doorsteps.
By making VIP clients feel appreciated and valued, you reinforce their loyalty to your brand and foster long-term relationships.
Leveraging Seasonal Trends:
Capitalize on seasonal trends to introduce special discounts or promotions tailored specifically for existing clients. This can help make them feel special and thus enhance the loyalty they have with your business!
By aligning your offerings with seasonal demands, you not only enhance customer satisfaction but also demonstrate your attentiveness to their evolving needs.
Extra Incentives:
Utilize grassroot marketing by establishing referral programs.
Reach out to repeat customers directly and give them a discount or reward for every successful referral.
Actively seek feedback from repeat customers! This helps demonstrate your commitment to continuously improving their experience with your products or services— thus enhancing customer satisfaction.
Implementation strategies…
Below are some common steps you can use to integrate client satisfaction as a standard practice within your business:
Assess Your Current Practices: Evaluate your existing customer engagement strategies and identify areas for improvement.
Conduct Customer Satisfaction Surveys: Gather feedback from your clients to gain insights into their needs, preferences, and pain points.
Establish Performance Standards: Set clear benchmarks for customer satisfaction and monitor your progress towards achieving them.
Create Exclusive Offerings: Develop special incentives or rewards exclusive to existing clients, incentivizing their continued loyalty.
Know Your Customers: Invest time and resources into understanding your existing clientele on a deeper level, allowing you to tailor your offerings to their specific needs and preferences.
In Conclusion…
It is imperative that businesses realize that oftentimes the true gold mine for sustainable business growth and increased sales lies within our existing client base. By prioritizing client satisfaction, leveraging upselling opportunities, and fostering meaningful relationships, businesses can unlock the full potential of their current clientele.
Remember, in the pursuit of long-term success, nurturing existing relationships is just as crucial as acquiring new ones.
An important decision for any business owner is how to legally classify their company. Whether they opt for a corporation or an LLC, a partnership or a nonprofit, this choice impacts the ownership, liability, and taxation of their business.
While there are many structures available to business owners, at EGBI we commonly work with clients who are deciding between a C Corporation and a Limited Liability Company.
C Corporation
A C Corporation, or C Corp, is one of the most common types of corporations. Companies that are incorporated (commonly shortened to “inc.”) are typically more complicated and expensive to set up and maintain, but offer benefits for businesses that need to raise money or plan to be sold.
Ownership: One or more people
Liability: Owners are not personally liable for business debts
Taxation: The C Corp pays taxes on its profits according to national and federal corporate tax rates
Limited Liability Company
A Limited Liability Company (LLC) is a legal entity that protects owners from personal liability for business debts. While LLCs don’t offer the same benefits for raising funds as a corporation, theytypically require less recordkeeping and paperwork.
Ownership: One or more people
Liability: Owners are not personally liable for business debts
Taxation: Owners have flexibility in choosing between paying self-employment tax or corporate tax
Each structure offers its own advantages and disadvantages, but ultimately the “right” choice depends on each individual business, and is best decided with the help of a legal professional.
If you’d like to consult with an attorney and learn which business structure is best for your company, please join us for one of our upcoming Legal Clinics where you will have the opportunity to speak with an attorney privately for 30 minutes at no charge. Click here to learn more and sign up for your free session.
Understanding the ideal client is essential for any company to establish a successful business strategy. Determining who fits into this category involves combining market research, analysis, and understanding of the company’s products or services. Here’s a closer look at how companies decide their ideal client.
Understand Business Goals:
Companies must align their ideal client profile with their overarching business goals and objectives.
Consider revenue targets, market expansion plans, and long-term growth strategies.
Market Research:
Conduct comprehensive market research to identify potential customer segments.
Analyze demographics, psychographics, and behavioral patterns of existing and potential customers.
Define Ideal Client Characteristics:
Characteristics may include demographics (age, gender, income), psychographics (lifestyle, values, interests), and pain points (challenges, needs, desires).
Map the Client Journey:
Understand the client journey from initial awareness to conversion and retention.
Identify opportunities to engage and add value to ideal clients throughout their journey.
Refine Through Feedback:
Have continuous feedback loops, surveys, and data analysis.
Stay attuned to evolving market trends and customer preferences to ensure the ideal client profile remains relevant.
Determining the ideal client involves a strategic process that aligns with your company’s goals and market insights and focuses on creating value for the target audience. By understanding your ideal clients’ characteristics, behaviors, and needs, you can tailor your products, services, and messaging to make meaningful connections and drive growth.
If you are in need of assistance identifying your ideal client, reach out to EGBI staff for a business coaching session by filling out the form at this link https://egbi.org/coach/ or calling EGBI at (512) 928-2594 .
